Starbucks is being sued by a New York cafe claiming the coffee chain’s recently popular, albeit limited edition Unicorn Frappuccino infringed on their copyright, and they’re seeking $10 million in damages!
According to the federal suit, Brooklyn’s The End cafe claims its customers thought their Unicorn Latte was a knock-off of the colourful pink and blue Starbucks beverage. According to owners of The End, their Unicorn Latte hit their menus in December of 2016, while Starbucks’ Unicorn Frapp debuted on April 19th.
“The coordinated social media blitz orchestrated by Starbucks drowned out the fame that any coffee shop in Brooklyn could obtain. In addition to having a highly similar name, Starbucks’ Unicorn Frappuccino shares visual similarities to the Unicorn Latte in that both were brightly colored and featured the colours pink and blue prominently. The size of and scope of Starbucks’ product launch was designed so that the Unicorn Frappuccino would eclipse the Unicorn Latte in the market, thereby harming The End and confusing their customers,” reads the lawsuit.
First of all, what’s confusing about a Unicorn Frappuccino and a Unicorn Latte? They’re both completely different drinks. As in one is hot and the other is cold. They also contain completely different ingredients. Starbucks’ Unicorn Frappuccino contains milk, artificial sweeteners, color additives and fruit juice concentrate, whereas The End’s Unicorn Latte contains lemon juice, cold-pressed ginger, dates, cashews, and is blended with maca root, algae and vanilla bean. I’ve never tasted either drink, but if I had to choose between the two, the Unicorn Frapp would be the winner without a doubt, because who wants to put algae anywhere near their mouths?! ‘The End’ should change the name of their drink to Unicorn Poop Latte, because that’s exactly what it sounds like.
Lastly, I find it hilarious that The End is claiming copyright infringement against Starbucks, yet it’s okay for them to infringe on Sir Mix A Lot’s “Baby Got Back” as seen on one of their store signs. Pot, meet kettle.
Sorry, The End, but your case has zero merit. The unicorn craze is everywhere; and since unicorns can’t actually be copyrighted or trademarked, Starbucks is free to use the word in whatever way they please and do with their beverages as they like. I mean, really. There are hundreds of coffee shops out there that make pumpkin spice lattes during the fall season, and do you see Starbucks suing them? Of course not!
This is stupid.